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Back in late February, JCPenney launched a new campaign named “Get Your Penney’s Worth”. This promotion comes as an effort to emphasize their customer value and to remind customers that shopping at JCPenney is worth the time and money. You may have already seen a commercial or ad that promotes this campaign. As part of the promotion, “Penney Days” will be offered throughout the year, where customers can “purchase select items from the company’s private brands for just a penny”. Past Penney Days have included bath towels, bath rugs, and pillows. Stay tuned for future sales events!
JCPenney has also recently changed up their rewards program. The below describes some of the new, year long benefits for members: