McDonald’s Replacing Dollar Menu

Heads up to the McDonald’s fans out there!

McDonald’s hopes it has a catchy, new deal that will be as hugely popular as its Dollar Menu. Starting Jan. 4, the fast-food chain will launch the “McPick 2” menu, which will let customers pick two of the following items for $2: a McDouble, a McChicken, small fries and mozzarella sticks…

The chain has also been trying to find a new way to attract deal seekers after moving away from the Dollar Menu, which was introduced more than a decade ago.

“As we moved away from the Dollar Menu, we didn’t replace it with offers of an equivalent form of value. And customers have voted with their feet,” CEO Steve Easterbrook said in July.

Deborah Wahl, senior vice president of marketing for the U.S., said the McPick platform was designed to give people options.

“Customers are looking for choice and flexibility. That’s sort of the new definition of value,” she said.

While deals remain a staple in fast-food industry, striking on the right one can be tricky. Franchises pay for ingredients like beef and cheese and have to think about whether they can charge low prices and still make money. Companies, meanwhile, get a percentage of sales in royalty fees no matter what.

See more at CBS News

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